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Search engine optimisation

Many traditional web design studios dislike the term “wasted web site syndrome” as we give this term to web sites that generate little or no business - but are focused on being well designed.

However, consider this: A web site is wasted if nobody can find it!

Poor search engine rankings almost totally wastes the web site owner’s investment. ATW web site designers, not only design a site that looks good but have a full understanding of how search engine listings and search engine optimisation works and this important factor is fully considered at the start of any project.

Search engine robots are programmed to travel the world, spidering the pages they find, scratching their electronic heads and asking themselves what the pages are about in order to list them appropriately. We know that robots have become quite sophisticated and realise that they no longer take as much notice of keywords i.e. “meta tags” as we thought they did a few years back. Its what they do take notice of that is all important and keeps you at the top of the search engines.