Fluoro Precision Coatings

Fluoro Precision Coatings are a specialist PTFE coatings company working with precision coatings for industries ranging from automotive and aviation to food processing and the oil industry. They wanted us to produce a brand identity and marketing website that did justice to their level of expertise and communicated this clearly to their target audience.

Building brands

We developed from the ground up an identity that the company could be proud of and one that delivered a message of a vibrant, bright hi-tech company. Whilst this in itself added value to the Fluoro Precision Coatings brand it would only be real leads from real customers that would deliver the company a measurable return on their investment.

We took the brand concepts we had developed and turned these ideas in to pages on a website. Every part of the architecture was aimed at delivering the information their audience would need to satisfy themselves of the excellence within Fluoro Precision Coatings. At the same time this focused website navigation would be ideal material to draw in traffic from search engines. We broke down in to clear categories every aspect of Fluoro Precision Coatings' specialist knowledge and skills. We developed a glossary to back these pages up and we developed an industry based overview of their work that would relate directly to their customers. We also very actively encouraged the website audience to contact fluoro with any coating industry based questions.

The final layer

I think Fluoro Precision Coatings would agree with us when we say they were pleasantly surprised with the results their website brings them. Their website consistently delivers them quality sales leads.

“The sales leads generated from our website far outweigh any other forms of lead generating activities. I remember your quote to become a ‘profit centre’ for our business rather than a ‘cost centre’ and its very much what’s happening”. Geoff Stocking MD Fluoro Precision Coatings Ltd

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