Web MarketingWeb marketingWasted Web Site SyndromeSearch Engine Marketing ExplainedSuccessful web marketingWeb Marketing QuizOur Proposal To YouFree Website Review

ATW rules for successful web marketing

Extracts from Charles Clark's Articles on web marketing fundamental fundamentals.

"The basic rules of successful web marketing is that any Internet marketing campaign or web presence should:

• have clearly defined goals
• ensure that each page of a web site directly reflects your goals and, more specifically, informs the search engines
• manage your visitors movement around your site so that they are rewarded with a useful and positive information experience
• try to ensure that your visitor leaves you with useful marketing information that will allow you to develop and/or close a sale
• interact with and establish a relationship with your visitors at the earliest possible stage.

Wherever possible this should involve you giving valuable information in return for your web site visitors sharing their needs and marketing identity with you.

Excellent search engine listing is achieved exclusively by telling the visiting search engine robot what the pages of the site are about.

Secondly (and this is the most important point), it is crucial that you and your web site designer put yourselves in the position of someone who may be looking for your goods, services and skills on the Internet. The key question is “what will they be typing into the search box?” This should be the starting point in web design but not the point of inception of the project.

If they are typing “the name of your company”, they know you already. The trick is how are you going to attract the new business. It is when they type in “Heating and Ventilating Consulting Engineers” (or whatever else it is that you do) that you want your site to pop up at the top of the search engine listings such as Google or MSN. It is important that this crucial understanding of the way in which search engines work is integrated into the very fabric of your web site design.

Even those of us who make most of our livings from the Internet run the risk of underestimating its potential. Even companies involved in business-to-business marketing are now benefiting from having a well designed web site and successful web marketing can generate astonishing levels of new business.

The Coca Cola Company was once famous for saying that its business mission was “to bring Coca Cola within arms reach of desire”. The truth is that in these massively competitive times, we consumers do indeed have everything that we can conceivable want within arms reach of desire. To paraphrase George Bernard Shaw, “we only have to argue about the price”. By contrast, those requiring specific intellectual skills or business services have to search for exactly that which they require."